GovLoop Training Webinar: Social Media Basics Part 2
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This document summarizes a webinar on government use of social media. It discusses best practices from three presenters: the City of Reno discusses customizing social media for their citizens, having a sense of humor, and integrating social media into their content management system. The EPA discusses writing for their audience and using traditional and new outreach methods. Microsoft discusses social tools for governments, challenges of adoption, and their social computing platform for collaboration, communication and citizen engagement.
GovLoop Training Webinar: Social Media Basics Part 2
- 1. Government Social Media: Why it Matters & How to Do It Part 2 - Social Media: Tools, Usage and Best Practices October 14, 2010 Brought to you by:
- 2. Todayās Speakers Steve Ressler President and Founder GovLoop Kristy Fifelski Web Services Program Manager City of Reno, Nevada Kay Morrison Senior Advisor, Office of Web Communications U.S. Environmental Protection Agency Kent Cunningham Government Solutions Architect Microsoft
- 3. Housekeeping ā¢ Twitter Hash Tag: #gltrain ā¢ At any time during the next hour, if you would like to submit a question, just look for the "Ask a question" console. The presenters will field your questions at the end. ā¢ If you have any technical difficulties during the Webinar, click on the Help button located below the slide window and youāll receive technical assistance. ā¢ And finally, after this session is complete, we will be e-mailing you a link to the archived version of this Webinar, so you can view it again or share it with a colleague.
- 4. Government Social Media Presented by Kristy Fifelski City of Reno Web Services Manager Govloop ā Microsoft Webinar Oct. 14, 2010 Hands-on tips from the City of Reno, Nevada
- 5. Renoās current statsā¦ Fans on Facebook: 8,524 Followers on Twitter: 1,624 YouTube Video views: 51,979
- 6. Why do people like connecting with Reno via social media? (weāre not even promoting it on our websiteā¦yet) ļ New Reno.gov
- 7. Our three recommendations Customize Integrate Have a sense of humor
- 8. Customize Most social media sites allow for some level of branding
- 9. Customize To logo or not to logo?
- 10. Integrate
- 12. CMS integratio n
- 13. the power of the share button
- 15. Please have a sense of humor When is it okay?
- 19. Additional thoughtsā¦ Deleting comments Facebook ads Metrics/reporting
- 24. Contact Me! Kristy Fifelski Web Services Manager City of Reno, Nevada [email protected] 775-785-5818 www.kristyfifelski.com
- 25. An exploration of social media best practices at EPA Kay Morrison US Environmental Protection Agency
- 27. Official Policy ā¢ It is EPAās policy to use social media where appropriate in order to meet its mission of protecting human health and the environment. ā¢ Weāre bound by all applicable laws, regulations, and requirements
- 33. Tips ā¢ Write for your audience ā¢ Use traditional and new means for outreach ā¢ Expect off topic comments ā¢ Keep reaching out to bring in new comments
- 44. Social Tools for Government [email protected] Microsoft Public Sector Innovation +1-425-707-0914
- 45. Citizens want to engage Online and 24X7X365 Across a number of different mediums On whatever device theyāre using at that moment
- 46. Citizen Engagement thatās Actionable! Gov 1.0 Gov 2.0 Gov 3.0? Personal Websites Blogs Virtual Workspaces Wikis Enterprise Portals RSS Feeds Instant /Txt Messaging Social Networks Presence Tagging Web Conferencing Social Bookmarking Expertise Location Personal Profiles Composite Application Mashups
- 47. Challenges for Government Adoption Risks Solutions Loss of control Governance & compliance Confidentiality risks Privacy & security settings Unfamiliarity of tools Familiar user experience Integrated and extensible More information silos existing infrastructure
- 48. MS Social Computing Platform
- 50. My Network
- 51. Create a Social Network
- 52. Alerts
- 53. Note Board
- 54. Status Updates
- 55. Presence, Photos, and Contact Card Everywhere
- 56. Expertise Search - People
- 57. Ratings
- 58. Blogs
- 59. Wikis
- 60. VIDEO: Training, Public Announcements, Promotions/Campaigns
- 61. ā¢ Communications ā¢ Case Management ā¢ Search ā¢ Document and record ā¢ Citizen portal management ā¢ Interactive forms ā¢ Electronic Payment ā¢ Geographical IS ā¢ Dashboards ā¢ Intranet portal ā¢ Balanced Scorecard ā¢ Web space ā¢ Financial Management ā¢ Citizen contact center ā¢ Financial reporting ā¢ Lower Management Costs
- 62. Microsoft eGov 2.0 Toolkit ā¢ DEMO: http://www.microsoftpsdemos.com/demos/gov20 ā¢ DOWNLOAD: http://egov.codeplex.com/
- 66. OāReilly Gov 2.0 Conference
- 67. Not just on the webā¦ everywhere Tablets PC / Mac Mobile Web Intranet Social Widgets for 3rd Party Sites
- 69. What does it cost? Microsoft TownHall ā¢ download at: software is available at no cost! code.msdn.microsoft.com/TownHall Only requirement is that it run on the Azure platform ā¢ www.microsoft.com/windowsazure/offers/ Customize in-house or ā¢ find partners at: engage our partners www.micrsoft.com/TownHall No servers to buy No new IT staff to hire No long term commitments
- 70. Bing.com/Social
- 71. Deciding what to measure ā¢ Avoid false metrics ā¢ Number of people signed up (you arenāt in this for advertising) ā¢ The number of blogs posted ā¢ Look for system level measures ā¢ Effective use on major projects ā¢ Reduction in e-mail (generally, on specific topics, corporate noise) ā¢ Range of adoption (departments, topics) ā¢ Does a new policy or idea get adopted easier. Can you track the spread? ā¢ Search metrics: fewer similar queries=right information faster ā¢ Number of connections per user ā¢ Cross posting of blogs, subscriptions to RSS and other feeds ā¢ Avg. number of participants with Wikis (also look at distribution ā Wikis with most participants vs. universe of wikis)
- 72. Gartner MQ Social Software 12/2009 āMicrosoft offers a broad set of capabilities that combine structured collaboration with core Social Computing capabilitiesā ā¢ Blogs ā¢ Wikis, ā¢ Podcasting ā¢ Discussion groups ā¢ āpeople search Integration with desktop office applications and related offerings such as: ā¢ Productivity tools ā¢ Leading e-mail server ā¢ Unified Communications suite ā¢ "mixed-modeā cloud deployments
- 73. Next Steps Experiment Monitor Learn
- 76. Audience Q&A
- 77. Thank You! To continue the discussion visit Microsoft on GovLoop at: http://www.govloop.com/group/productivity